Wednesday, March 2, 2011
The Hood River County Chamber of Commerce announced Feb. 22 that Kerry Cobb will become the permanent executive director for the chamber. Cobb has been serving as the interim director for the past four months.
"The Hood River County Chamber of Commerce Board of Directors is proud to confirm that Kerry Cobb is our official executive director for the chamber," said Willemina Van Pelt, president of the chamber's board of directors.
Cobb moved to the area last July from Portland, where she served as the director of marketing and visitor services for the Portland Japanese Garden.
"Kerry has served our chamber members and community diligently these past four months, having great successes and adding fantastic benefits for our members," continued Van Pelt.
Cobb has an extensive background in both marketing and operations. As executive director, Cobb will oversee both the functions of the chamber as well as the tourism program for the Visitor's Council.
"I look forward to the continued opportunity to work towards strengthening our programs, membership and economy," Cobb said.
"One great example of Kerry's dedicated work shows in our updated chamber website. Kerry brings structure and stability to our chamber and we are very pleased to have her. We look forward to a great year!" said Van Pelt.
"This job is a wonderful challenge for me," said Cobb. "During the past few months, we have thoroughly updated membership benefits, dues and communication to better serve our members."
Outlining details on her marketing work since arriving at the chamber, Cobb said, "On the tourism side, we have a strong marketing plan in place that we are now implementing - using a combination of viral marketing, strong public relations, targeted media placement and active participation with our marketing and lodging partners."
The Hood River County Chamber supports economic and tourism development for the region and provides promotional programs to its 425 members.
As a countywide organization, it supports businesses, organizations, and governmental agencies in Cascade Locks, Hood River, Parkdale, Odell, Pine Grove and Mount Hood.